As another semester (MY FINAL SEMESTER!) comes to an end, it's time to reflect on what I've learned throughout this course. The material that was covered in my Marketing Management class is material that all Marketing majors need to know. We covered the basics of everything from graphic design to project management and went in depth on several social media platforms.
As someone who was not a Facebook user prior to the start of this semester, I can honestly say that I learned a lot about what is probably the most commonly used platform in all of social media. Who knew that Facebook had so much to offer for businesses and organizations when it comes to tracking your visitors, likes, and engagement? Not me! I was fairly familiar with Twitter due to the fact that I've had an account for right at six years now! Helping run the A-State College of Business social media accounts for the semester gave me a lot of great insight and has already been beneficial to my work as a Marketing Assistant at a local hospital. If you want to see the exciting things that my team has done with the COB Facebook, you click here and if you want to see our Twitter feed, click here!
As far as my personal project for the semester (this blog) I learned a lot about blogging and how much work goes into creating your best site. I applaud those of you who post often and have a completely new respect for bloggers who work from home! When looking at my numbers for the semester, I was surprised to see how many of you are return visitors and I want you to know that I appreciate you keeping up with my blog this semester!
In marketing we hear about the importance of selling our brand, probably more times than any of us can recall but, we don't necessarily hear about the importance of selling our story. Your story is part of your brand. Where you come from. How you got to where you are. Where you are going. Why you want to be there. Telling your story gives your brand value and helps consumers understand who you are. Humans are wired for connection and knowing you, gives consumers a way to connect to your brand.
This blog may be focused on fashion but, the importance of selling your story as part of your brand is fitting for any blog or company. For fashion bloggers, moving beyond the clothes to show who you are and what you stand for will make a world of difference when it comes to your support.
If you stop and think about some of your favorite brands, you may realize that there is a cause behind what they do. They share their products but they do so in a way that shares what they stand for. Look at TOMS shoes, the company gives one pair of shoes to someone in need for every pair sold. Warby Parker has adopted a similar concept, with the donation of one pair of eyeglasses for every pair sold. A personal favorite for me is FEED, founded by Lauren Bush, a handbag company that donates proceeds to feed children in need.
Think about your story. Figure out what makes you tick, where you struggle, what sets you apart, what you stand for. Find a way to put those things together and share your story.
It can be said, without a doubt, that the Victoria's Secret Fashion Show is one of the most anticipated events of the year for many people. Referred to as the sexiest night on television, the VS Fashion Show is about more than just lingerie and wings; it's a major event for the brand and their biggest production of the year.
Ian Stewart, president of Done and Dusted, one of the major companies behind the event, shared a few tips on having a successful event with Entrepreneur. Done and Dusted has been a part of the VS Fashion Show for over ten years and are set to continue working with the brand for the 2015 show, airing on December 8th.
1. Understand the brand.
2. Keep it eye-pleasing.
3. Recruit the right ambassadors.
4. Offer social media peeks.
5. Pique press interest.
6. Tweak according to feedback.
7. Trust your team.
8. Adapt and evolve.
While some of these tips may be self-explanatory, you can read more about what Stewart recommends here. Keep Stewart's tips in mind when planning your next event, and don't forget to tune into the VS Fashion Show on December 8th!
Hi friends! I'm Cally, an Arkansas native living in Nashville, TN. Here's a look inside my life, posts about products I love and probably a few too many Friends quotes!