It can be said, without a doubt, that the Victoria's Secret Fashion Show is one of the most anticipated events of the year for many people. Referred to as the sexiest night on television, the VS Fashion Show is about more than just lingerie and wings; it's a major event for the brand and their biggest production of the year.
Ian Stewart, president of Done and Dusted, one of the major companies behind the event, shared a few tips on having a successful event with Entrepreneur. Done and Dusted has been a part of the VS Fashion Show for over ten years and are set to continue working with the brand for the 2015 show, airing on December 8th.
1. Understand the brand.
2. Keep it eye-pleasing.
3. Recruit the right ambassadors.
4. Offer social media peeks.
5. Pique press interest.
6. Tweak according to feedback.
7. Trust your team.
8. Adapt and evolve.
While some of these tips may be self-explanatory, you can read more about what Stewart recommends here. Keep Stewart's tips in mind when planning your next event, and don't forget to tune into the VS Fashion Show on December 8th!
What is it exactly that separates a successful fashion business from an unsuccessful one? How can one company skyrocket and another fail? It's simple really; it's all about how your story resonates with consumers. It's all about...marketing. Before the Internet and social media, brands had to rely on TV and print ads to help share their story. Today, they have the chance to tell their own story and interact with consumers in a whole new way.
Where do you start? You have to define your brand before you can do anything. Be able to tell consumers what your brand is and what your brand is not. Give a simple description, define your market, and know exactly who you want to be your customer.
The Four P's of Marketing:
The fashion product is more than just what consumers need; it's what consumers don't know that they need yet. There are countless products in the fashion world and you need to have the one that consumers truly need.
The price is more than just a nominal value. Sure consumers are going to pay attention to that little number on the price tag but it is about so much more than that. Price is about the value that a consumer attributes to a certain item. If you provide that piece that your consumer didn't realize her closet was missing, you provide something of great value.
The place that you choose to sell can have a huge influence on your business. Doing your research is important so that you know where your business will be successful. Whether you choose to sell online or not, it is still important to have an online presence, whether it is through Facebook, Twitter, or Instagram so jump on the social media wagon and start sharing your photos!
The promotion of your brand is what has to take place in order to be successful. In our digital world it is important to promote your brand using different platforms and social media must be one of them. People love a heartwarming story and if you can share how your brand got here in a way that consumers will remember, you will already be a step ahead.
Now go out there and get ready to share your story!
Fashion advertisements have been many things over the years; fierce, classic, and empowering are just a few words that come to mind. We all have ads that we love and I want to share a few of my favorites with you.
With the recent hype over Kendall Jenner being named the new face of Calvin Klein, I feel like we have to start with a Calvin Klein ad from 1981, featuring Brooke Shields. While this picture is considered to be one of Calvin Klein's most controversial ads, due to the fact that Shields was only sixteen at the time, it is one of my favorites. I have to admit that Shields looks pretty fierce in this picture, even if she is only sixteen.
When I think about the All-American girl, I think of Springdale native Bridget Hall (shoutout to my fellow Arkansan!) Ralph Lauren ads always portray the epitome of American life featuring beautiful people in classic, well-tailored clothing and Hall was a huge part of this image in the 1990s. This particular advertisement remains one of my favorites even though it is almost 20 years old!
When it comes to a woman being president today, the idea is not completely out of this world but; in 1992, when this Donna Karan ad came out, the thought of a woman running our country was unheard of. The idea represented here is empowering to women everywhere and even featured the slogan "in women we trust." With the 2016 election right around the corner, do you think we will see Hillary in any Donna Karan pieces?
Hi friends! I'm Cally, an Arkansas native living in Nashville, TN. Here's a look inside my life, posts about products I love and probably a few too many Friends quotes!